AB-100 Certification Practice Question #70

Question

A company has an AI solution built by using Microsoft Copilot Studio and Power Platform. The solution is used by the company's sales, marketing, and customer service teams.
You are performing a return on AI investment (ROAI) analysis to evaluate the impact of the solution.
You need to identify which measurable business drivers to include in the analysis.
Which two business drivers should you identify? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Accepted Answer

Reduced average case resolution time (A) is directly measurable by comparing pre-AI and post-AI ticket/case closure times — Copilot Studio analytics tracks session duration and resolution rates. Increased employee productivity (D) is measurable through the number of cases handled per agent per period and time savings — both are standard Business Value Toolkit inputs. Market cap, market predictability, and brand awareness are external indicators that cannot be measured from Copilot Studio data.

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